Research-backed articles on agency margins, cash flow, pricing, and profitability — written for agency owners who want to understand the numbers behind their business.
According to Ignition's 2025 report (n=273), 57% of agencies lose $1,000–$5,000 per month to unbilled work. Here's why it happens and what to do about it.
82% of agency owners delayed or cancelled a hiring decision due to unpredictable cash flow. The problem starts upstream of invoicing.
Promethean Research's 2026 State of Digital Services report (n=119) puts average agency net margin at 13%. Most agencies are measuring the wrong number.